Case Study Music Television Networks - 1182 Words

Case Study Summary Music Television Networks (MTVN) had developed over the years a reputation for its ability to provide localized content without diluting what MTV stood for. What MTV wanted to do now, was enter the Arabian/Middle Eastern markets where everything is different. However, the company faced the most challenging test in late 2007 with its launch of MTV Arabia in the Middle East, which some experts considered as the biggest launch in the channel s history. While the market in the Middle East offered MTVN huge opportunities due to its huge youth populace, MTV s controversial content that was known for angering religious, political, and conservative communities, could easily backfire in the conservative environment prevalent†¦show more content†¦Ã¢â‚¬ ¢ The channel was targeted at the countries of Egypt, Saudi Arabia, United Arab Emirates, Lebanon, Bahrain, Jordan, Kuwait, Oman, Qatar, Yemen, Palestine and Syria. The Arab culture, unlike American culture though is broadly conservative as per Islam, the degree of conservatism varies across these twelve countries. Saudi Arabia is the most conservative and perhaps United Arab Emirates is the least conservative in this group. It can be portrayed very early that the lifestyles and languages are extremely different in these countries, compared to the American way of life. However, with over half of the population below 25 years old who have an awareness and interest in the American culture, the channel felt that the Arab market had good potential for its offerings. In addition to the complexities of setting up a new business in the Arab world, some of the culture specific challenges faced were very in depth. For instance, MTV had to have the right mix of content for the Arabian audience which should be international quality music and at the same time be culturally sensitive. It cannot have the explicit and provocative content normally made available to American audiences. Additionally, music videos and live shows have to be properly edited and produced to make certain that they are in alignment with the cultural ethos of the Arab world. Lastly, the content should appeal to the youth who constitute more than half of the population, but at the same timeShow MoreRelatedMedia Violence and Effects on the American Family Essay1226 Words   |  5 PagesFamily * In 1950, only 10% of American homes had a television and by 1960 the percentage had grown to 90%. Today 99% of homes have a television. In fact, more families own a television than a phone. (1) * 54% of U.S. children have a television set in their bedrooms. (2) * Children spend more time learning about life through media than in any other manner. The average child spends approximately 28 hours a week watching television, which is twice as much time as they spend in school. 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How Advertising Is Not A Recent Human Discovery - 965 Words

Advertisement is not a recent human discovery, but rather it has been around for a very long time. In ancient civilizations, stone carving, wall-painting, and oral noticing were the most common forms of advertising. Egyptian Pharaohs used carved iron plates for public notices. For instance, archaeologists in Thebes, Egypt, discovered a 3000 year old public advertisement that offered a reward for a runaway slave. Old Greeks used wall-paintings to showcase ads about theatrical productions, and papyrus sheets to notify about lost and found items. Romans in the first century A.D. used oral announcements to publicize the arrival of caravan supplies. Also, according to archaeological discovery in Pompeii, Italy, Romans employed written ads to promote property rentals. (1) However, advertisement as a profitable industry did not start until the influx of mass media like printing, radio, television, and the Internet emerged. 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Are the Royal Family a Luxury we can no Longer Afford Free Essays

Cheers rise from the jubilant crowd as the crowning moment we’ve all been waiting for finally arrives. Thousands fill the Mall, craning their necks as Queen Elizabeth II steps out onto her balcony, offering a smile to her adoring subjects. We will write a custom essay sample on Are the Royal Family a Luxury we can no Longer Afford? or any similar topic only for you Order Now Clad in her bedazzled hat, she surveys the scene: a vast sea of British flags, frantic in their support of sixty years on the throne, waving in time to a raucous rendition of God Save the Queen. It probably never entered anyone’s heads that the funding was taken from their taxes as they donned absurd red, white and blue creations in the name of patriotism. No one asked how much it was costing. Or who was paying for the whole shebang! I wasn’t bothered at the time either, nor the school kids and workers, happy for a day off and an excuse to watch telly. Those who went to see it in person couldn’t even see the Queen properly, unless they were pressed against the gates of Buckingham Palace. If they could, they weren’t able to see each Swarovski crystal they had paid for on her outfit. Whilst she was living it up, waving to her subjects, I reckon she was trying to push one nagging thought to the back of her mind. That by letting the country take the day off, good old Liz had set us back ?1. 2 billion. I’m sure a recession is when a country has no money to spend, which explains the job losses and major cuts being made. So where is this money coming from? As it turns out, the taxpayers have already paid for staging the Jubilee concert, the crowd control and the enormous television screens so everyone could watch the event unfold from the Mall. They never asked if we wanted to fritter our taxes on such a frivolous event, as opposed to something that would benefit us, like, perhaps, digging us out of recession. The day may have boosted public spirit, but spirit won’t pay the bills, especially in these times of supposed austerity. The argument from those in charge was that the tourism generated would boost the economy. They sold the rights to the coverage to over one hundred and forty countries around the world, hoping it would cover much of the cost, if not make a profit, which would go to the Diamond Jubilee Trust. The Trust is designed to benefit countries in the Commonwealth, and ‘deliver iconic projects †¦ that are a fitting and enduring tribute to Her Majesty the Queen’, according to their website. These include investments in areas such as sport for youths, helping the disabled, and protecting our country’s heritage. Whether or not the money was raised seems to be an undisclosed matter, perhaps a stark indication that the profit they originally anticipated wasn’t reached. The fact that the Diamond Jubilee is being celebrated worldwide perhaps shows what a prominent figure the Queen is the whole world over. Maybe that has gone to her head, as it is no doubt her British loyalists paying for the commuting and security for her. Why should we cough up so she can swan off to Timbuktu or the like? Perhaps she’s caught onto the fact that her position isn’t quite what it used to be when the monarchy could order a criminal to be beheaded as easily as calling their maid for a cup of tea. Perhaps she’s upset now that she has so few powers, besides handing out awards to heroes and celebrities. She even had a role in the James Bond sketch for the Olympics to boost her appeal. It’s sad to see what antics the old dear has been reduced to just to gain public appreciation, but then again, maybe it’s time she paid attention and realised that her position doesn’t have the same status it used to. When you tot up all dear Queenie’s accounts though, it turns out she’s only got a meagre ?310 million for herself, which must be a hideous hardship for the 86 year old. How she copes with only being 262nd on the Sunday Times Rich List I’ll never know. If you can’t be the richest person in your own country then what’s the point? All the tireless hours she devotes to us, the hard work she puts in and she’s still not number one. Seems unfair, but wouldn’t you work as hard if the reward was a private jet to ferry you around the world, and a team of security to protect you. I would be more than happy to put in more effort if I was presented with such lavishness in return. But I think that, despite her obvious money troubles (?310 million of them! ), it’s good she pays council tax. Paying her way in her own country is an honourable thing to do. She doesn’t have to, but the point is, she chooses to. I’m sure she’d be willing to pay the full amount too, if the special rate arranged for her wasn’t so appealing. ?1,375 for a palace, what a bargain! That’s the same amount my parents pay for their three-bedroom house in Scotland. Something doesn’t quite add up. Central London location, more bedrooms than I care to count, and still paying less than most people in Britain. Probably less than some people hit hardest by poverty. But they don’t mind, at least she pays it, right? Figures from the Queen’s accounts show that we each paid 52p towards the upkeep of the Royal Family last year. The money is from taxes, which I am sure are supposed to go towards running vital public services that will benefit us. Do the Queen and family fit that bill? I suppose they provide a service of sorts: going out of their way to support charities and appear at important events, showing the nation what wonderful leadership we have. That’s around ?35 million per year we pay to keep Her Maj though, which could pay for any number of things, from a better justice system to better medical research to help save the lives of her people. Surely she can see (with or without her glasses) that our taxes could be put to better use. Although, it’ll soon be more than 52p we’re spending, with the wonderful announcement of Kate and Wills expecting their first child. Someone else to splash out on. Two private consultants at the prestigious King Edward VII hospital examined Kate after being admitted with ‘hyperemesis gravidarum’ or acute morning sickness. It must have been very acute to warrant two consultants, each on a salary of around ?125,000 a year. Surely, as professionals, it would have only taken one to confirm she was pregnant and it was causing her ill-health. All that attention and she’s not even blood-related to the Royals; she’s only married to the second-in-line. Perhaps it’s because this child, be it a boy or a girl, will one day be ruling our country. Then again, if their spending keeps spiralling, there won’t be much of a country to run. Maybe we can no longer afford the Royal family. Rather like Gran’s best china, they’re only brought out on special occasions to add some glamour. The rest of the time they sit on a very grand shelf gathering dust until they are needed again. Then they must be polished at great expense by us to make sure they are looking magnificent for their sporadic appearances. Are the costs of storage and upkeep worth maintaining a traditionally nostalgic Britain on the rare instance that they are required to appear at an event? Cutting the budget for the Monarchy may need to be something that is considered soon, or else the Royals will find themselves out of the luxury they are so accustomed to. How to cite Are the Royal Family a Luxury we can no Longer Afford?, Essays